What Now? Rihanna celebrates perfume launch with massive Marble Arch projection

Rihanna celebrated the launch of her new perfume by having her image projected onto Marble Arch.

A crowd gathered to watch the stunt last night, which was to promote Rogue, her new fragrance that will only be available from Selfridges.

The singer was not present to see the projection - she is in the US where she has been attending New York Fashion Week.

She has said of the perfume, which is her fourth: “I made it for all women, for every mood, because we all want to project our true selves.”