Immersive Light Trail
LCI hit the headlines by adding a large dose of Christmas Magic to Britain’s unlikeliest tourist attraction.
The long plastic tunnel in a Sainsbury’s car park in Cornwall, achieved national fame back in September, when it was listed on Trip Advisor as a place to visit. Sainsbury’s decided to give the ‘attraction’ a festive makeover. LCI were thrilled to get involved. We were hired by the lovely people at Theme Traders who were adding their own special touches to the tunnel. We installed thirty thousand lights and pixel mapped them to create the stunning effects that delighted the people of Bude. The job was organised by the Sainsbury’s marketing agency Gravity Road …. @gravity_road, @themetraders, #budetunnel, #visitorattractions
The tunnel was shown in leading UK Newspapers as well as on BBC websites and even featured on the topical comedy TV programme ‘Have I Got News For You’.