As immersive experience designers, we have seen firsthand the power that these installations can have to create memorable experiences that leave a lasting impression and keep guests coming back for more.
We’ve put together some key tips on how to start planning your memorable installation to help leave a lasting impression on your audience…
Have a clear concept
Before beginning the design process, it’s important to have a clear concept in mind. This concept should be based on a central theme or idea that ties everything together. This will help ensure that all of the elements of the installation work together cohesively to create a seamless guest experience. It’s also important for us as designers or you to have a clear idea of what you’d like to accomplish, so we can bring your vision to life.
Consider the space
The space in which the installation will be displayed is a critical element of the design process. It’s important to consider the size and layout of the space whether it will be held outdoor or indoor, as well as any unique features or limitations. This will help ensure that the installation is tailored to the specific space and that it takes advantage of any unique features or opportunities.
Engage all of the senses
Immersive installations should engage all of the senses to create a truly memorable experience. This can be achieved through the use of lighting, sound, scent and interactive elements. By engaging all of the senses, the installation will become more immersive, trigger memories and will leave a stronger impression on the audience.
Use technology to enhance the experience
Technology can be a powerful tool. The use of projection mapping, generative content or interactivity can help to bring your experience to the next level. However, it’s important to use technology in a way that enhances the experience rather than detracting from it, or making it overcomplicated. The technology should be seamlessly integrated into the installation and should not feel forced or out of place.
Tell a story
Immersive installations should tell a story that resonates with the audience. This can be achieved through the use of narrative elements, such as characters or theming. By telling a story, the audience will become more emotionally invested in the experience and will be more likely to remember it in the long term.
Got an idea for an experience? Get in touch with our events team today, and see what we can do!