Body Projections
The project
Diet Coke partnered with fashion designer Jean-Paul Gaultier to launch a limited-edition series of bottles inspired by his iconic hourglass designs. To celebrate the release and create a visually striking campaign, 3D projection mapping was used in an innovative way projecting directly onto supermodel Daisy Lowe at LCI Productions’ West London studios.
The challenge
The campaign needed to highlight the new bottle designs in a way that was memorable, shareable, and aligned with Gaultier’s high-fashion aesthetic. Traditional advertising approaches wouldn’t capture the unique shapes and sculptural qualities of the bottles or stand out in a crowded beverage market. The team needed a concept that was both visually stunning and able to generate immediate online buzz.
The solution
We created a bespoke 3D projection mapping experience on Daisy Lowe, translating the iconic hourglass silhouette of both Gaultier’s fashion and the Diet Coke bottles into a living canvas. By projecting the designs onto the model in a controlled studio environment, the campaign was able to combine fashion, art, and product marketing in a single immersive visual experience. The resulting content was filmed and optimised for social sharing.
The impact
The campaign went viral within hours of release, trending on YouTube and generating significant PR attention. The unique execution not only showcased the limited-edition bottle designs but also reinforced Diet Coke’s innovative branding approach, merging fashion and product design into a single, shareable moment.
