Merlin Entertainment partnered with the BBC Earth’s series Frozen Planet for the development of a Walk-Through Attraction within the Sea Life Centre in London. BBC Earth’s aspiration was to deliver a more immersive experience of their Frozen Planet series.
The attraction featured several engaging experiences including augmented reality, interactive displays, soundscapes, interactive ice walls and feature displays. The experience delivers a vision of polar landscapes, sea life and wildlife, through technology and theming.
LCI were commissioned by Sharp Cookies as the AV design and delivery partner for the project. LCI developed the vision and worked with Sharp Cookies media team and theming partners to create the attraction. One of the key exhibits is a large format augmented reality experience featuring life size Polar Bears and Orca Whales.
“We wanted to create an unforgettable Frozen Planet experience for our visitors,” commented Toby Forer, General Manager of SEA LIFE London Aquarium. “BBC Earth’s spectacular film footage has been brought to life using advanced technology to create a unique multi-sensory experience that will bring families closer to our planets magical polar ice worlds than they ever would have thought possible.”