The premise for the film shoot was to showcase the new “Conscious” clothing line for H&M, the end client. International supermodel Natalia Vodianova was the subject of the shoot, being filmed against a creative projection backdrop.
The backdrop consisted of a twenty four foot wide by eighteen foot high projection screen by AV Stumpfl, onto which high frame rate video content was projected. During the shoot, the content was manipulated to create the best looks for the film, in collaboration with the Director.
Projection – Video Control – Content Creation – Video Editing