Honda Conference Product Launch

Honda hosted its annual dealer conference and product launch at Silverstone, unveiling the new Honda Civic to its network. We were commissioned to deliver full event production, from stage design to dynamic content creation, ensuring the launch had maximum impact.

The objective was to create an immersive experience that reflected the energy, innovation, and style of the new Honda Civic. The client requested content that was “exciting, bright and dynamic,” capable of engaging an audience of dealers while delivering key messages with clarity. The event also required a dramatic reveal moment for the car, demanding a seamless technical and creative execution.

We designed and produced bespoke CG animation and visual effects, all projection-mapped to a custom-built stage set. The in-house team created several distinct content pieces, carefully aligned to different segments of the conference, building momentum toward the finale. The dramatic reveal of the new Honda Civic combined projection, lighting, and choreography for maximum theatrical impact. Technical programming and final alignment were completed on-site at Silverstone the day before the event, ensuring precision delivery.

The dealer conference delivered a high-energy experience that perfectly aligned with the Honda brand and the launch of the new Civic. The combination of bold projection mapping, visual storytelling, and a striking reveal helped to engage the audience and elevate the perception of the product. Honda’s vision for an exciting, innovative launch was brought to life through our technical expertise.