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Floating Projection Screen
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4K Interactive Screen
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Secondary Projection System
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Video Wall
The project
Commissioned by TATA Elxsi, we were tasked with designing and delivering a high-tech AV Experience Centre for Jaguar Land Rover’s Innovation Hub at Warwick University. The space serves as both a presentation environment for visiting stakeholders and a flexible, collaborative workspace for JLR’s internal teams.
The challenge
To create a cutting-edge, multi-functional space that reflects Jaguar Land Rover’s legacy of innovation, seamlessly integrating interactive, immersive technologies into an elegant, modern design.
The solution
We delivered a fully integrated AV system across the Experience Centre:
The installation is operated via a Crestron Wall Controller, with iPad control devices providing intuitive, portable command for presentations and media switching.
Main Theatre Space:
A curved floating projection screen paired with a surround sound system for immersive presentations.
A secondary projection system enables dynamic branding on the curved wall.
Collaborative Technologies:
A large 4K interactive screen designed for group work and wireless presentations.
An entrance video wall featuring interactive content to highlight key JLR messaging and visuals.
Control Systems:
We delivered the full audio, video and lighting production, including technical design, concept creation, original media, audio scores, installation, show programming and on site support throughout the live run.
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The impact
The finished Experience Centre is a sleek, multifunctional space where Jaguar Land Rover can showcase their vision, collaborate with teams, and engage visitors with cutting-edge AV experiences – all delivered with precision and polish by the LCI team.
