Latitude Festival 2024

Water Display Screen

The project

We returned to Henham Park’s magical fields for the Latitude Festival to design and install the festival’s iconic water display screen — a spectacle that has been evolving and wowing audiences for the last eighteen years.

The challenge

The goal was to create an engaging, visually striking show that could captivate festival-goers as they crossed ‘Writers Bridge’, the key thoroughfare connecting the main camping areas with the heart of the festival site. The installation needed to work within the constraints of a floating structure on Henham Park Lake, be visible and compelling in a busy festival environment, and bring a fresh twist to a long-running tradition.

The solution

We delivered a vibrant multimedia experience using a Christie 2000 Lumen projector and MadMapper software to seamlessly transition between abstract animations, kaleidoscopic colour sequences, and projection-mapped quotes. The visuals played out on a floating platform in the centre of the lake, creating a striking focal point for visitors. Adding a playful touch, the famous Latitude painted sheep appeared in the show for a moment of humour.

The impact

The installation once again became a key talking point of the festival, enchanting and delighting audiences both day and night. By blending artistry, technology, and a touch of comedy, we reinforced the festival’s reputation for immersive and unexpected experiences — keeping the tradition alive while evolving the spectacle for returning guests.

What they said

~ Melvin Benn, Managing Director of Festival Republic