The project
LCI was commissioned to create original content and deliver a 3D projection mapping campaign to support the UK launch of the Nissan Juke. The objective was to mirror the bold personality and dynamic design of the new model through a high-impact public activation across key UK cities.
The challenge
The campaign needed to capture attention in busy urban environments while staying true to Nissan’s brand identity. The projections had to work across multiple city locations including Leeds, Liverpool, and Edinburgh and integrate seamlessly with stunt-led promotional activity.
The content also needed to transform both static architecture and the vehicle itself, creating a cohesive and immersive visual statement.
The solution
LCI’s in-house studio designed and developed bespoke projection content using assets supplied by Nissan. Through precise 3D projection mapping, visuals were wrapped around buildings and the Nissan Juke itself, animating imagery from the brand’s poster campaign.
The result was a high-energy, city-centre activation where architecture and vehicle merged into a single visual experience reinforcing the car’s distinctive style and personality.
The impact
The projections delivered a bold and memorable launch campaign, drawing crowds and generating significant public and media attention. By transforming familiar urban spaces into dynamic brand canvases, LCI helped Nissan create a powerful experiential moment that amplified the launch and strengthened audience engagement across multiple UK cities.
