Annabel’s Members Club
360 Projection Mapping

The launch of the new Annabel’s club in Berkeley Square had been hotly anticipated, with a rumoured £55 million spent on the refurbishment of the private members club. 

One of the exciting spaces within the new club is ‘The Garden Room’, with a curved retractable roof. The centre piece of ‘The Garden Room’ is a feature tree.

LCI were commissioned by Isometrix Lighting Design to create a projection mapped artwork on the central tree and surrounding trees. The timeline for the project was challenging as the project was commissioned two weeks before the intended launch date.

The tree was 3D scanned using photogrammetry to create a 3D model for content creation. Projection tests were conducted at the venue with a combination of different projectors. The final scheme utilised ten projectors, a media server, media players and show control.

magical living augmented reality 360 projection mapped tree at annabel's club london by LCI Productions

Fairies, butterflies, dragon flies and humming birds fly from branch to branch delighting guests.

The content also creates stunning patterns and textures which wrap and swirl around the tree branches and canopy, giving diners a unique and magical centre-piece to enjoy.

As the guests enter the Garden Room they see interesting light textures on smaller trees, before seeing the stunning centre piece which they can enjoy while having drinks and dinner in the exclusive restaurant. The feature was launched at the Vogue Fashion and Film Party on the 18th February, a Post BAFTA party.

LCI Productions recently returned to Annabel’s to update the installation and swap out the living tree for a new one and to update some of the existing content. 

The team had to work quickly, due to access challenges of needing to get the tree in place before the club opened.

The tree had to be craned in and content needed to be updated remotely in time for its reopening. 

For further information about Annabel’s club visit their website: