BOTTLE DESIGN LAUNCH FOR DIET COKE'S JEAN PAUL GAULTIER LINE

Brief

The campaign was to celebrate the new bottle designs for Diet Coke by Jean-Paul Gaultier.  Both the bottle design and Gaultier’s designs are based on the hourglass figure and they wanted a unique way to showcase the bottle designs.

Results

3D Video Projection Mapping was used, not on a large building this time, but on the supermodel, Daisy Lowe, at our West London studios.  This campaign for Diet Coke, was to promote the new Jean-Paul Gaultier limited-edition bottle designs.

Within hours of release, the PR campaign went viral with thousands of hits on the YouTube video.

Credits:

  • PR – Lexis Agency
  • Photography – Michael Bowles
  • Video – Tiny Dog Films
  • 3D Video Projection Mapping – LCI Productions
  • Studio Facilities – LCI Productions

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