The campaign was to celebrate the new bottle designs for Diet Coke by Jean-Paul Gaultier. Both the bottle design and Gaultier’s designs are based on the hourglass figure and they wanted a unique way to showcase the bottle designs.
3D Projection Mapping was used, not on a large building this time, but on the supermodel, Daisy Lowe, at our West London studios. This campaign for Diet Coke, was to promote the new Jean-Paul Gaultier limited-edition bottle designs. Within hours of release, the PR campaign went viral was trending on the YouTube.
- PR – Lexis Agency
- Photography – Michael Bowles
- Video – Tiny Dog Films