Samsung Gear
VR Experience

A VR Roller Coaster Experience at one of London’s Premier Shopping Centres

LCI partnered with the experiential marketing agency Ambient Media to design, build, and operate the Samsung Gear VR Experience at the Westfield retail centre in London.

The installation gave members of the public the opportunity to experience a virtual reality roller coaster (using Samsung phones and Gear VR headsets) whilst also displaying messaging and the perceived experience on an adjacent screen.

Show Control – Set Design and Build – LED Display – VR Technology – 4D Effects