Silverstone was the venue for Honda’s annual dealer conference and product launch; an introduction to the new Honda Civic.
We were commissioned to provide full event production, including the creation of ‘exciting, bright and dynamic’ content for the projection mapping and lighting.
The production combined CG animation and visual effects, all mapped to the custom stage set. This was all produced by the in house LCI team. Several pieces were created to be played at significant parts of the conference, including a dramatic finale reveal of the new car. The technical set up with final programming and line up was achieved on site the day before the conference took place.
3D Projection Mapping – Lighting – Event Production – Content Production – Set Design