To celebrate its 50th Anniversary, the American National Football League (NFL) wanted a water screen, showing floating images with some of London’s iconic buildings in the background, to celebrate with, and to say thank you to their UK fan base.
The promotional campaign was run by Innovision, who commissioned LCI to create the Water Screen, and provide projection.
The LCI team were able to provide really sensational promotion, creating floating images with the UK’s Houses of Parliament and Big Ben in the background.
LCI also created a Hologram, with NFL images floating around London’s Tallest Building the Shard. The project was a huge success with imagery and video from both activations being used as part of NFL’s celebrations. It created a great offline and online buzz in time for the start of the new football season.