Royal Ascot 2010 saw the official launch of the Betfair Lounge. We designed and installed this brand immersive AV experience to set the new standard for on-course betting environments.

Described by some as “Betting flies Upper-Class” the facility allows those new to Betfair a chance to learn how the website works, whilst the company’s key account holders can enjoy discreet hospitality with fast connectivity.

The Betfair Lounge is a boutique take on the sports bar format.  Guests are surrounded by multiple displays of live racing, other sports and up-to-the-second market odds. Six Apple iMac terminals provide access to Betfair.com.

The project makes use of Samsung HD LCD screens, Extron and Kramer switchgear, AV Stumpful’s Wings and ISEO control platforms and our bespoke engineering solutions. The audio and video systems are entirely integrated and re-configurable from fixed touch-screen control surfaces and wireless iPads. As well as the technical infrastructure, we also designed and supplied the physical design finishes, branded carpet and furniture.