The thirty metre wide by fifteen metres high ‘night rainbow’ water screen was commissioned by Channel 4 via Greyworld, a public arts agency.
The brief was to activate public spaces in an eye catching way to launch Russell T Davies’ new trio of shows ‘Cucumber’, ‘Banana’ and ‘Tofu’ which explore the passions and pitfalls of 21st century LGBT life.
We installed a water screen and pool in Trafalgar Square showing a bright rainbow projection for maximum exposure to the public. The event attracted press and large crowds across the two nights to create significant online buzz and a successful stunt campaign and launch overall.
Water Screens – Show Control – Projection – Event Management