WATER SCREEN TV PROMO AT LONDON'S TRAFALGAR SQUARE

Brief

The 30 metre wide by 15 metres high ‘night rainbow’ water screen was commissioned by Channel 4 via Greyworld, a public arts agency, to help launch Russell T Davies’ new trio of shows ‘Cucumber’, ‘Banana’ and ‘Tofu’ which explore the passions and pitfalls of 21st century LGBT life.

Result

We installed a water screen to show a bright rainbow projection at Trafalgar Square for maximum exposure to the public.  The event attracted press and large crowds across the two nights to create significant online buzz and a successful stunt campaign and launch overall.

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