3D MAPPING, ORIGINAL ANIMATED CONTENT & LED CHRISTMAS TREE FOR 50TH ANNIVERSARY CELEBRATIONS

Brief

Longleat’s ‘Festival of Light’ which started in 2014, features thousands of giant lanterns and was seen by more than 180,000 visitors last year.   As part of Longleat’s continued 50-year anniversary celebrations during 2016, LCI were briefed to design and create a new Christmas-themed show as a special highlight of the seasonal displays.

Result

LCI’s Creative Director, Andrew Day, wrote the story about a boy who goes in search of a magic Christmas Tree and discovers the true meaning of Christmas. This became ‘The Magic Tree’ show which consisted of a large-scale installation using the latest display technologies.

A 20 metre high ‘Christmas Tree’ made up of over 80,000 pixel mapped lights is controlled via a Disguise Media Server. There are also seven Panasonic 8500 Lumen projectors in Vizbox projection enclosures to create the 3D video mapped projection onto the wall of the Longleat Stable building. Lasers and LED uplighting provide further enhancement. The entire show is controlled by Disguise media servers, EnTech lighting control, RTI lasers and K-array audio.

The project was designed and overseen by Rob Paul, LCI’s Design Director. It provided a fantastic opportunity to create a unique attraction for Longleat. The use of a large scale LED Pixel Mapped Christmas Tree together with 3D video mapping as a Christmas display had never been done before. It required the LCI team to combine every aspect of its creative and technical resources to deliver.